Dino Tabaković, manager of ASA Prevent Group, gave a guest lecture to fourth-year students as part of regular classes in the subject Business Planning and Analysis. During the interactive lecture, the guest lecturer brought the students closer to his valuable experiences in planning within large companies such as the ASA Prevent Group. Through concrete examples from practice, his rich experience and practical advice, he provided students with valuable insight into the complexity of business planning in a corporate environment. With these and similar activities, the Faculty of Economics of the University of Zenica shows a strong commitment to improving the practical knowledge of its students.