Mail: ef@unze.ba / Phone: (+387 32) 460 467, 460 444

Business strategy

Study: Second cycle

Semester: First semester

Professor: Prof. Ph.D. sc. Dženan Kulović

Section:      Company management

ECTS:          7.5

Exam results

Course content

  1. Introduction to business strategy
  2. Ontological problem of business strategy
  3. Business strategy between science and pseudoscience
  4. Realism and anti-realism of business strategy
  5. Conceived against emerging business strategy
  6. Logical versus creative thinking in business strategy
  7. Strategy as a transnarrative 
  8. Business strategy perspectives
  9. Important symbols and imprints of business strategy
  10. Strategic tensions
  11. Schools and theoretical frameworks of business strategy
  12. Strategic thinking
  13. Ontological problem of business strategy
  14. Postmodernism and business strategy
  15. Polyphony of business strategy

Objective of the course

The aim of the course is to offer students an understanding of business strategy in the context of a different terminologically formed polyphonic context.

 

Teaching methods

  1. Presentations
  2. Ex cathedra
  3. Guest lecturers
  4. Group workshops
 

Knowledge testing methods

  • Test 1 – 15%
  • Test 2 – 15%
  • Attendance – 10%
  • Seminar paper – 10%
  • Presentations – 5%
  • Final exam – 45%
 

Competences

  1. To be able to conceptually understand business strategy
  2. To be able to understand the context of business strategy
  3. To be able to set up a theoretical framework of business strategy
 

Literature

Mandatory

  1. Tipurić, D. 2014. The illusion of strategy: exposing the socially constructed reality of the company, Zagreb: Sinergija
  2. Ateljević, J., Kulović, Dž. 2015. Understanding Michael Porter: A Contribution to the Business Strategy Paradigm, Sarajevo: Perfecta
  3. Porter, M. 1999. Competitive Strategy: Techniques for Analyzing Industries and Competitors, New York: The Free Press
  4. Whittinghton, R. 2009. What is strategy – and does it matter?, Boston:
  5. McKeown, M. 2012. The Strategy Book, New York: FT Publishing
  6. Kiechel III, W. 2010. The Lords of Strategy: The Secret Intellectaul History of the New Corporate Work, Boston: Harvard Business Press
  7. Chan, K. 2007. Blue ocean strategy: how to create market space and make competition irrelevant, Novi Sad: ASEE

Additional

  1. Spender, J. 2014. Business Strategy: managing uncertainty, opportunity & enterprise, Boston: Oxford University Press
  2. De Witt, B., Meyer, R. 2014. Strategy: process, content, context, NewYork: Cengage Learning EMEA
  3. De Witt, B., Meyer, R. 2014. Strategy: process, content, context, NewYork: Cengage Learning EMEA
  4. Rache, A. 2012. Paradoxical Foundations of Strategic Management, Hamburg: Springer
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