Mail: ef@unze.ba / Phone: (+387 32) 460 467, 460 444

Marketing management

Study: First cycle

Year: Third year

Semester: Sixth semester

Professor: Prof. Ph.D. sc. Almir Pestek

Section:      Management

ECTS:          6

Exam results

Course content

  1. Strategic marketing management
  2. Objectives of exchange participants
  3. Marketing environment
  4. MIS and market research in marketing management
  5. Competition analysis
  6. Customer analysis
  7. Market strategies
  8. Product and production line management
  9. Service management
  10. Quality of offer from a marketing perspective
  11. Price management
  12. Management of distribution channels
  13. Marketing communication management
  14. Organization of marketing in the company
  15. Control in marketing

Objective of the course

To introduce students to the process of marketing decision-making in the organization and to direct them to think like marketers, and to understand the effects and consequences of business decisions they make in the field of marketing.

 

Teaching methods

  1. Lectures
  2. Exercises
  3. Case analysis
  4. Discussions
  5. Consultations
 

Knowledge testing methods

  • Tests and Exam Activities 80%
  • Other activities 20%
  • Other activities include: regular attendance at classes, discussions and presentations.

Competences

  1. Mastery of marketing management areas and techniques
  2. Management of marketing activities
 

Literature

  1. Babić-Hodović, V. and Šestić, M., 2008. Marketing management – Praktikum. Sarajevo
  2. Kotler, P., 2008. Marketing management. 12th ed. Translation. Zagreb: Mate
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