Mail: ef@unze.ba / Phone: (+387 32) 460 467, 460 444

Strategic management

Study: First cycle

Year: Fourth year

Semester: Seventh semester

Professor: Assoc. Ph.D. sc. Dijana Husaković

Section:      Company management

ECTS:          6

Exam results

Course content

  1. Introduction to strategic management
  2. Strategic management process and levels of strategy
  3. Mission, vision and strategic goals
  4. Strategic analysis
  5. Future forecasting and scenario techniques
  6. Competitive advantage
  7. Basic strategic directions
  8. Strategies of complex enterprises
  9. Strategy implementation
  10. Strategic planning and control

Objective of the course

Acquaintance with relevant aspects of the contemporary theory of strategic management, and with ways of shaping, analyzing and implementing the company's business strategy.

 

Teaching methods

  1. Lectures
  2. Exercises
  3. Case analysis
  4. Discussions
  5. Presentations
 

Knowledge testing methods

  • Written exam (two tests) 60%
  • Oral exam 30%
  • Activities 10%

Students who pass the first test during the school year are obliged to pass the second test and the oral exam. The written part of the exam is a prerequisite for the oral exam. Activities include discussion during class and preparation of a seminar paper (optional).

Competences

  1. Analyzing the internal and external environment of the organization
  2. Training for the practical application of the formal process of strategic management
 

Literature

  1. Buble, M. (ed.), 2005. Strategic management. Split: Faculty of Economics
  2. Todosijević, R., 2008. Strategic management – theoretical propositions 1. Subotica: Faculty of Economics
  3. Todosijević, R., 2008. Strategic management – methods and techniques 2. Subotica: Faculty of Economics
  4. Milisavljević, M., 2002. Contemporary strategic management. Belgrade: Institute of Economic Sciences
  5. Coultard, M., 2010. Strategic management in action. Belgrade: Data status
  6. Thompson, AA Jr. and Strickland III, AJ, 2002. Strategic Management: Concepts and Cases. 13th ed. McGraw-Hill/Irwin.
bs_BABA
bs_BABA